loupcharmant

I love soft, airy fabrics. I love clothing that inspires femininity, and at the same time, freedom. I love Loup Charmant for creating a line steeped in ocean life.

Growing up spending her summers on a small island off the coast of the Carolinas, Founder Kee Edwards has always savored the easy lifestyle of sun-soaked days on the beach. Loup Charmant, meaning charming wolf, is a reference to Kee’s own coming-of-age, evoking the sensuality and subtle flirtatiousness that is inherent to her brand.

The Loup Charmant story began in 2006 when Kee discovered the heirloom quality fabric that allowed her to bring her vision to life. Timeless. Versatile. Fuss-free. 

One stroll around the house in bloomers and I was hooked. Not only did I buy more bloomers (silk, too), I bought a beautiful, easy breezy nightgown. 100% organic cotton, and sewn in New York City. Obsessed.

And to think, it all started with a pair of bloomers.

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