If you haven't heard the buzz, listen up ... it's on the way. The coined "CoffeeBerry" describes the whole fruit of the coffee bush, the cherry. It is the red fruit that contains the bean, which up until now, was thrown away. Field workers were actually the first to discover the anti-aging properties of CoffeeBerry while picking coffee beans. They noticed the skin of their lower arms and hands became smoother and firmer (and showing fewer sun spots) from harvesting beans, after handling the flesh of the partially ripe coffee cherry. CoffeeBerry happens to be rich in antioxidants called phenolic acids (polyphenol, if you checking the list of antioxidants), and aids in preventing cellular damage to the skin. Its content is thought to be 3x greater than that of green tea and contains 5 out of 8 essential sugars called monosaccharides, which are critical for proper functioning of bio-physiological systems. CoffeeBerry is said to be effective for skin discoloration, as well as dry skin.

While you can find CoffeeBerry now in product lines such as CafeActiv and Revaleskin, I believe we'll see more and more companies adding this precious little ingredient into the mix. Why? Well, for one - we know the power antioxidants have in fighting free radicals and preventing sunspots. Sun damage and wrinkles result from oxidative stress on the skin. And two - it's the latest and greatest scientific find. Everyone wants what's new. Keep in mind, you can take advantage of non-topical antioxidants by:
  1. Enjoying broccoli, spinach, kale, brussel sprouts and other leafy green vegetables rich in Vitamin C and glutathione.
  2. Drinking acai juice (found at your local health-food market) or eating dried acai berries, which have high amounts of anthocyanins.
  3. A daily ritual of drinking white and/or green tea, effective at reducing cancerous growths and inhibiting other diseases.
  4. Snacking on nuts high in Vitamin E and berries high in Vitamin C.
  5. Dropping Dr. Brandt's liquid antioxidant into your water.
It hit me this morning, after my mom asked me if Vitamin C was an antioxidant, that I take this knowledge for granted. At first I wanted to say, duh Mom. But I soon realized that being exposed to information such as this on a daily basis keeps it top of mind for me. She helped me realize the importance of putting informative research in front of my readers. That way, we all make educated decisions on our health and skin care.

Comments are now closed for this entry