mbfwfw11sponsorsJust as we start looking forward to spring, it's that time of year again. Time to report on fashion week FW11!

Fortunately, you don't really have to think about next fall ... yet. That's what I'm here for. As always, you'll get stellar reporting on the cross-overs from spring to fall, emerging themes and designs that earn the drool factor award.

The second season in Lincoln Center's Damrosch Park is sure to please with an impressive designer roster. The sponsors for NY Fall 2011 fashion week are DHL, American Express, Maybelline New York, TRESemmé, Starbucks Frappuccino® Coffee, Drink, W Hotels Worldwide, AOL Inc., Diet Pepsi, Kim Crawford Wines, ideeli, The Heart Truth® Campaign, FIJI Water and The New York Times.

Mercedes-Benz Fashion Week is proud to announce Hervé Léger by Max Azria as the distinguished “Mercedes-Benz Presents” designer for the Fall 2011 season. As part of the Presents program, Mercedes-Benz is integrating designs by Hervé Léger by Max Azria into a display themed “Bound by Seduction,” which will feature the newly redesigned 2012 Mercedes-Benz CLS 63 AMG, as a way to accentuate the vehicle’s shape and alluring characteristics. The installation can be viewed in the lobby tent during Mercedes-Benz Fashion Week.

Much anticipation for what's to come! Stay tuned.