In its fifth season, Mercedes-Benz Fashion Week Swim continues to be the premier platform for designers and brands to showcase their swimwear and resort collections in the US and abroad. In fact, this season showcases a record number or presentations.

From July 15-19, at Miami Beach's historic hotel The Raleigh, Mercedes-Benz Fashion Week Swim will host nearly 20 designer runway shows, almost half of whichwill be showing their collections in Miami for the very first time. In response to the demands of the fashion industry, this season will introduce various nontraditional opportunities for designers to present their collections both on and off the runways.

Mercedes-Benz Fashion Week Swim opens with an official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring collections from L*Space by Monica Wise, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.

Christina Neault, Senior Director of Fashion & Events, says
All of us here at IMG Fashion are proud to provide designers the best production and most effective opportunity to present their collections in this tough economic climate. Mercedes-Benz Fashion Week Swim prides itself on offering a global marketing opportunity along with first-class production capabilities, helping each designer maximize their exposure to the world’s leading swimwear press and buyers.
Look for the 'best of swim' recap here around this time next month!

If you like this article, you'll love these:

Add comment


Security code
Refresh